ChillchaiCREATIONSwhen life gives you lemons, make lemon teaLet’s Talk

SOCIAL MEDIA MARKETING · PERSONAL BRANDING

Built by creators.
For brands that want
to be remembered.

We build, manage and grow social media — for people and for brands. Two wings: Social Media Marketing for brands, and Personal Branding for the founders and creators behind them.

Let’s brew something togetherExplore our work
CONTENT · CREATORS · COMMUNITYBrewing stories.↓

THE STORY SO FAR, IN NUMBERS.

89.9K

YouTube subscribers

41.5K

Instagram followers

60+

Brand collaborations

5

Products launched

5,000+

Units sold

90–100

Creators in our network

01 / WHAT WE DO

Good stories deserve
a proper plan.

From the first idea to the next chapter. We work across two wings — one for brands, one for the people behind them.

WING 1FOR BRANDS

Social Media Marketing

Your brand’s story, built into a system that runs.

Content Strategy & Storytelling

Audience research, positioning, content pillars, calendars and original ideas.

Social Media Management

Calendars, publishing, content execution, community engagement and performance reviews.

Creator & Influencer Marketing

Creator discovery, fitment, outreach, negotiation and campaign coordination — run through our 90–100 creator network.

Content IP & Community

Recurring series and recognisable formats that give an audience a reason to come back.

WING 2FOR FOUNDERS & CREATORS

Personal Branding

Your personal brand becomes your strongest marketing channel — your name doing the work of a sales team.

Founder Personal Branding

Positioning, thought leadership, scripts, content production and audience building for the person behind the brand.

Content Strategy for Creators

Finding the one story only you can tell, and the pillars and formats to tell it consistently.

Avishi Mishra, founder of Chillchai CreationsIIM JAMMU

02 / MEET THE FOUNDER

Meet the
founder.

Avishi Mishra

Founder, Chillchai Creations

I built the audience before I advised one — 89.9K on YouTube, 41.5K on Instagram, 60+ brand collabs, and 5 products of my own taken from idea to sold. Now I lead a team that builds the same for brands and founders. A management student at IIM Jammu, I ran the whole playbook on myself first.

She’s been there. She’s built that. Now she builds it with you.

03 / THE TEAM

The team behind
the brew.

Two perspectives, one belief: good content starts with understanding people.

Avishi MishraIIM Jammu

Avishi Mishra

Founder, Chillchai Creations

Founder. Built the audience, launched the products, and leads the team.

@avishimishh
Kritarth ShucklaIIT Bombay

Kritarth Shuckla

Business Lead, Chillchai Creations

Creator and the operator behind Protein Mummy (213K+). Brings audience-building experience to the business of content.

@kriitarth

04 / OUR WORK

Less pitch.
More proof.

Our own creator journeys, and the brands we’ve helped shape.

Protein Mummy

Turning recipe content into a recognisable creator identity, 213K+ strong.

D2C brand launch

A social content system and creator-collaboration engine for a D2C brand, built from the ground up.

Avishi’s creator ecosystem

Firsthand experience turning content into an audience, collaborations and products.

THE CHILLCHAI PODCAST

The Chillchai
Podcast.

Chillchai with Avishi

Conversations about doing cool things at a young age — with the people who are actually doing it.

Watch on YouTubeFollow on Instagram

05 / HOW WE WORK

A good brew
takes intention.

01

Understand

Your brand, your audience, and what you’re working towards.

02

Find the story

The positioning, creative direction and ideas worth making.

03

Make it real

Content, collaborations and campaigns. Thoughtfully executed.

04

Learn and improve

Look at what’s working. Listen to the audience. Make the next round better.

CONTACT / START A PROJECT

Let’s talk.

If you’re a brand launching soon, or a founder who wants to build a personal brand — we should talk. Tell us what you’re building.

Start a conversationSay hello on WhatsApp

Scoped to your project. Built around your story.

avishimishra134@gmail.com